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ZHONGRU 01-10-2016

Zrbrewing Craft Brewing

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In the craft beer industry, there are a large number of small independent breweries and there are also the larger firms which operate internationally each offering a differentiated product brewed with various hops and spices to achieve a unique taste. The location, air (salt), and water play a big role in how the beer tastes and can also play a role in the location of the brewery. With that in mind, unique taste alone is not enough to generate profits and growth. Therefore, small independent breweries must also take into account several other aspects of the business in order to thrive against larger firms such as Anheuser-Busch Inc., MillerCoors, Pabst Brewing Co., and D.G. Yuengling and Son Inc.

Craft brewing has undergone an amazing surge over the past decade. Small craft breweries are popping up in cities across the nation, in dedicated plants to former retail locations in strip malls. Even the largest beer manufacturers across the world are marketing their 'craft' brewing options to compete with smaller operations. Opinions abound about this amazing growth and what the future will hold, but one thing seems certain, craft brewing isn't going away anytime soon. And while many craft brewing operations may know how to make an amazing beer, or know how to market their wares like nobody else, many struggle to meet the demands that more established and long-term food and beverage manufacturing companies have grown up with.

Often the largest challenge many of these craft breweries must face is not how to market and sell their product, but how to manage all the regulations and requirements, and how to maneuver all the details that go with production and distribution. They simply do not have the experience or the tools in place that allow them to remain lean and operate smoothly. That is why it is so important that along with their tanks and bottle systems, an enterprise resource planning (ERP) system should be high on their list of needed equipment.

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